Brink finds UK companies in your niche with a reason to need you right now and emails them in your name, about what's going on in their business. Hiring managers who reply interested come straight to you.
Together, Brink combines intelligent technology with practical recruitment business development expertise.
We don't do lead generation for dentists one week and software companies the next. Recruitment is the market we work in, so every email is built around how hiring managers actually hire.
The finding, checking and writing run on software we built ourselves for recruitment, and every company and contact is checked before an email goes.
The emails go out as your agency, from a warmed mailbox in your name, and your own portal shows how the campaign is going.
Luke has been coding for over four years, building backend systems from the ground up. His work is the part of a business most people never see: the databases, automation and data tools that sit underneath it all and keep everything running.
He writes in several programming languages and has experience in PLC programming, the code that runs machines and production lines in factories. It's work where a mistake stops a line, so things get built properly and tested before they go live. Brink is built the same way.
That's where Brink came from. Luke has always been driven by building things that work and by stripping the wasted effort out of processes. When he looked at how recruitment agencies find new clients, he saw the same problem again and again. Hours go into searching, researching and chasing by hand, and the pipeline still runs dry the moment things get busy. He knew that was something a well built system could take on, so he built one. Brink is the result: a way for recruiters to keep their pipeline full without giving up their week to do it.
Luke developed the proprietary software behind Brink's intelligent prospecting and campaign delivery. His technology enables Brink to identify relevant businesses, research commercial developments and deliver targeted outreach at a scale that would be difficult to achieve manually.
I’ve spent 26 years in recruitment, including 14 years coaching and training recruiters, managers and business owners, with Business Development at the heart of what I do.
Through The Coachologist LTD, I help recruitment and executive search businesses improve how they position themselves, approach prospective clients and turn conversations into genuine opportunities.
A major part of that has been email outreach. I’ve personally written bespoke email campaigns for more than 50 recruitment and search businesses, helping generate leads by creating messaging around their market, specialism, proposition and ideal clients.
That’s why partnering with Brink made complete sense.
I don’t believe effective lead generation is about sending thousands of generic emails and hoping somebody responds. Recruitment is a people business. The messaging needs to be relevant, credible and demonstrate an understanding of the recipient and their world.
At Brink, I bring the recruitment knowledge, BD strategy and messaging, while Luke and the team bring the technology and campaign delivery.
Together, we create carefully written, bespoke campaigns specifically for recruitment businesses, combining intelligent targeting with messaging designed to sound like it came from a knowledgeable recruiter, not a lead-generation machine.
Less spray and pray. More relevance, credibility and conversations.